20/20 Competitive Analysis

A critical aspect of profit improvement requires that your business be substantially differentiated from your competition. Unfortunately, for many reasons, truly objective competitive analysis is extremely difficult for owner-entrepreneurs.

Our service will help you better understand your marketplace dynamics, and how to best leverage your strengths while capitalizing on your competitors’ weaknesses. We’ll also provide ideas to begin the process of enhancing your differentiation and profit potential, through strategic positioning in the marketplace.

All it takes are a couple of clever ideas to significantly differentiate your product or service; the results can sometimes be worth a fortune (see Profit Improvement Insight #5).