Insight #1 - Develop a Marketing Mindset

What separates brilliantly successful and profitable businesses from the rest is almost invariably superior marketing. Think about it. The subtle differences between mediocre and excellent marketing can create substantially different results. The right strategy, the right positioning, the right words, and the subtle nuances of truly brilliant marketing can easily double or triple the effectiveness of any advertisement, product pitch or campaign. However, when a marketing mindset is applied across all aspects of a business it can be truly transformational.

Developing a marketing mindset means realizing that everything counts. Every single impression and every point of contact or communication, direct and indirect, all count toward how your business is perceived in the marketplace. A marketing mindset means constantly looking for new and better ways to improve your marketing, sales, and customer service effectiveness; it means being innovative; it means perpetual testing, refining, and improving of all customer-facing aspects of your business.

Tip #1: If you really want your business to thrive, make marketing, sales, and customer service your top priorities. Give them the time, attention and care they deserve. Understand the real meaning of marketing in all of its subtleties and details, and it will pay you dividends faster and more profitably than any other investment you can make.